About

The Interactive is a publication about interactive content as a discipline: deciding what to build, building it properly, and distributing it so it earns pipeline. Most of the industry treats a calculator or an audit as a party trick bolted onto a campaign. Treated as a craft, it is one of the few formats a flood of AI text cannot cheapen.

I'm Steve Rajeckas. I run content marketing at a large logistics company. Before that I led content at Authority Hacker, built a seven-figure SEO agency the hard way, and sold a content site for six figures. This publication is me writing the discipline down and proving it in public, one working piece at a time.

How it fits together: the working pieces live here. The long-form guides live on the Substack. The conversation happens on LinkedIn.

One thing stated early, because it matters: I use AI heavily for leverage in the building. The taste, the claims, and the final prose are mine.