Find the format that fits
Answer seven questions about your business, your data, and your buyer. Get the interactive content format that actually fits, the ones to avoid, and the reasoning shown.
How this works, and why you can trust it
Your answers run through a fixed set of routing rules and kill criteria, distilled from a taxonomy of interactive content formats and an evidence-graded research base on why this kind of collateral works and when it backfires. There is no AI call and no black box: the same answers always produce the same verdict, and the reasoning that produced yours is shown on the result screen.
Limits worth knowing. The inputs are self-reported, so the verdict is judgment applied to your answers, not a measurement. And there is no first-party data yet on whether operators who follow these verdicts get better results; publishing this piece is how that starts getting measured.
It will sometimes tell you not to build anything. That is the honest answer more often than this category likes to admit.